Read by 200+ founders

Read by 200+ founders

Read by 200+ founders

Learn the 5 design decisions that take products from overlooked to fundable — in just 5 days.

A free 5-day email course from a design agency founder who's worked inside 82+ tech products. Including a fintech that grew to $350K MRR, a SaaS that raised $11M, and a platform that landed 400 paid customers before launch.

Five free emails. No spam. Unsubscribe anytime.

The pattern I see

Almost all tech founders have amazing product knowledge and ideas.

But they also have a perception problem that blocks them.

But they also have a perception problem that blocks them.

  • The backend works

  • The logic is sound

  • The idea is real

But investors keep asking the wrong questions. Users hesitate to buy their product. And competitors with worse products keep winning deals.

But investors keep asking the wrong questions. Users hesitate to buy their product. And competitors with worse products keep winning deals.

I'll break down the five design decisions that fix this in 5 emails you can read in under 5 minutes each.

Who's writing this

I've spent 8+ years working on tech products.

A phone standing on a table and showing a website interface
A phone standing on a table and showing a website interface
In Fintech, SaaS, Web3, AI and Marketplaces.

In that time, I've delivered 2,000+ screens, rescued projects after $50K was wasted on the wrong approach, and helped founders walk into rooms they couldn't get into before.

  • One client went from idea to 13,000 monthly customers and $350K MRR.

  • Another secured $11M in funding after we built the brand, product and website.

  • A third got 400 paid customers on launch day… before the product was live.

None of that happened because we added more features. It happened because we made the product impossible to misread.

I documented the five decisions that made the difference. One email each.

Based on real-world projects, living and breathing founders, and real moments from the trenches that changed the outcome.

Robert

Robert

Co-founder & Senior product designer

Trusted by 80+ companies in AI, SaaS, fintech, health, web3 across 12+ countries

Trusted by 80+ companies in AI, SaaS, fintech, health, web3 across 12+ countries

The 5 days

The Anatomy of a $1M Product

Day 1

Why MVPs fail before launch

The assumption that costs founders 6 months and $80K before a single customer pays. And the question that cuts through it in one conversation.

Day 2

The 10 minutes that shape your investor meeting

Investors form an opinion about your company before the meeting starts. Here's exactly what they're looking at and what it's costing you if you haven't checked.

Day 3

What makes people trust your product

A company with millions in revenue got treated like an early-stage startup for one reason: the product didn’t reflect the maturity behind it.

Day 4

The reason products become messy

It almost never starts in the UI. It starts earlier. When nobody decided the structure. What that costs and how to fix it before it compounds.

Day 5

Why your team looks slow when it isn't

Your "15 screens" are probably 150. The founders who ship fast didn't find faster people. They counted differently.

Five free emails. No spam. Unsubscribe anytime.

Hear it from our clients

Hear it from our clients

Whatever you’re building,
you’re in the right place

Fintech

“They have been instrumental in creating our website and SaaS platform, which now serves over 13,000 clients and we have been utilising for over 3 years now. They are a responsive and communicative .They invested energy in understanding our specific requirements and objectives, and have transformed our vision into reality."

Anemarie Fabian

Co-founder @SOLO

3 years

engagement, from MVP to scale

$3M+

annual revenue

13,000+

monthly active B2B clients

Fintech

“They have been instrumental in creating our website and SaaS platform, which now serves over 13,000 clients and we have been utilising for over 3 years now. They are a responsive and communicative .They invested energy in understanding our specific requirements and objectives, and have transformed our vision into reality."

Anemarie Fabian

Co-founder @SOLO

3 years

engagement, from MVP to scale

$3M+

annual revenue

13,000+

monthly active B2B clients

My promise

By the end of Day 5, you'll know exactly where your product is leaking trust, time, and money… and what to fix first.

These aren't frameworks pulled from books. Every lesson is a real project, a real decision, a real outcome.

It's free. Five emails. If the first one isn't worth your time, unsubscribe.

Bonus
Bonus

Free signal check

After Day 5, you can submit your product for a free signal check, a Loom recording where I walk through exactly how I'd improve a real product. We review 3 per month. The sooner you're on it, the sooner yours gets seen.

5-day email course

Learn the 5 design decisions that take products from overlooked to fundable.

No spam. Unsubscribe anytime.

5-day email course

Learn the 5 design decisions that take products from overlooked to fundable.

No spam. Unsubscribe anytime.

Bonus

Free signal check

After Day 5, you can submit your product for a free signal check, a Loom recording where I walk through exactly how I'd improve a real product. We review 3 per month. The sooner you're on it, the sooner yours gets seen.

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