Learn the 5 design decisions that take products from overlooked to fundable — in just 5 days.
A free 5-day email course from a design agency founder who's worked inside 82+ tech products. Including a fintech that grew to $350K MRR, a SaaS that raised $11M, and a platform that landed 400 paid customers before launch.
Five free emails. No spam. Unsubscribe anytime.
The pattern I see
Almost all tech founders have amazing product knowledge and ideas.
The backend works
The logic is sound
The idea is real
I'll break down the five design decisions that fix this in 5 emails you can read in under 5 minutes each.
Who's writing this
I've spent 8+ years working on tech products.
In Fintech, SaaS, Web3, AI and Marketplaces.
In that time, I've delivered 2,000+ screens, rescued projects after $50K was wasted on the wrong approach, and helped founders walk into rooms they couldn't get into before.
One client went from idea to 13,000 monthly customers and $350K MRR.
Another secured $11M in funding after we built the brand, product and website.
A third got 400 paid customers on launch day… before the product was live.
None of that happened because we added more features. It happened because we made the product impossible to misread.
I documented the five decisions that made the difference. One email each.
Based on real-world projects, living and breathing founders, and real moments from the trenches that changed the outcome.
Co-founder & Senior product designer
The 5 days
The Anatomy of a $1M Product
Day 1
Why MVPs fail before launch
The assumption that costs founders 6 months and $80K before a single customer pays. And the question that cuts through it in one conversation.
Day 2
The 10 minutes that shape your investor meeting
Investors form an opinion about your company before the meeting starts. Here's exactly what they're looking at and what it's costing you if you haven't checked.
Day 3
What makes people trust your product
A company with millions in revenue got treated like an early-stage startup for one reason: the product didn’t reflect the maturity behind it.
Day 4
The reason products become messy
It almost never starts in the UI. It starts earlier. When nobody decided the structure. What that costs and how to fix it before it compounds.
Day 5
Why your team looks slow when it isn't
Your "15 screens" are probably 150. The founders who ship fast didn't find faster people. They counted differently.
Five free emails. No spam. Unsubscribe anytime.
Whatever you’re building,
you’re in the right place
My promise
By the end of Day 5, you'll know exactly where your product is leaking trust, time, and money… and what to fix first.
These aren't frameworks pulled from books. Every lesson is a real project, a real decision, a real outcome.
It's free. Five emails. If the first one isn't worth your time, unsubscribe.



























