$110M raised and earned by companies we built for
$110M raised and earned by companies we built for

Product design service for companies building and scaling digital products

Product design service for companies building and scaling digital products

Product design service for companies building and scaling digital products

A phone standing on a table and showing a website interface
A phone standing on a table and showing a website interface

We help shape products where design directly affects adoption, retention, sales and revenue, and day-to-day operations.

We help shape products where design directly affects adoption, retention, sales and revenue, and day-to-day operations.

Our focus is not on visual polish for its own sake. We work on how the product functions, how it is understood, and how it supports the people using it and building it.

Our focus is not on visual polish for its own sake. We work on how the product functions, how it is understood, and how it supports the people using it and building it.

A phone standing on a table and showing a website interface
A phone standing on a table and showing a website interface

Trusted by 80+ companies in AI, SaaS, fintech, health, web3 across 12+ countries

Trusted by 80+ companies in AI, SaaS, fintech, health, web3 across 12+ countries

Most of our clientโ€™s problem

When you are building and shipping continuously, it is hard to step back and see what is no longer working.

When you are building and shipping continuously, it is hard to step back and see what is no longer working.

Having designed dozens of products, we have already seen these patterns and their consequences.

Having designed dozens of products, we have already seen these patterns and their consequences.

Funding-Ready

โ€œWeโ€™re preparing to raise, but the product still doesnโ€™t feel ready to show investors.โ€

Funding-Ready

โ€œWeโ€™re preparing to raise, but the product still doesnโ€™t feel ready to show investors.โ€

Funding-Ready

โ€œWeโ€™re preparing to raise, but the product still doesnโ€™t feel ready to show investors.โ€

Founders usually reach this point when growth starts to matter more than experiments. The product works, but the experience doesnโ€™t clearly communicate its value. Key features are buried, flows feel inconsistent, and the story the product tells users or investors isnโ€™t strong enough yet. Before raising or scaling, the product needs clarity and structure."

Funding-Ready

โ€œWeโ€™re preparing to raise, but the product still doesnโ€™t feel ready to show investors.โ€

Founders usually reach this point when growth starts to matter more than experiments. The product works, but the experience doesnโ€™t clearly communicate its value. Key features are buried, flows feel inconsistent, and the story the product tells users or investors isnโ€™t strong enough yet. Before raising or scaling, the product needs clarity and structure."

Ambiguity

โ€œWe know something isnโ€™t working, but we canโ€™t clearly explain what or where.โ€

Ambiguity

โ€œWe know something isnโ€™t working, but we canโ€™t clearly explain what or where.โ€

Ambiguity

โ€œWe know something isnโ€™t working, but we canโ€™t clearly explain what or where.โ€

This is common in more mature products. Metrics show friction, feedback is inconsistent, and intuition says there is a problem. But the product has become too complex to diagnose from the inside, especially in SaaS platforms and feature-heavy software products.

Ambiguity

โ€œWe know something isnโ€™t working, but we canโ€™t clearly explain what or where.โ€

This is common in more mature products. Metrics show friction, feedback is inconsistent, and intuition says there is a problem. But the product has become too complex to diagnose from the inside, especially in SaaS platforms and feature-heavy software products.

Friction

โ€œEvery design decision turns into a discussion, and nothing moves fast anymore.โ€

Friction

โ€œEvery design decision turns into a discussion, and nothing moves fast anymore.โ€

Friction

โ€œEvery design decision turns into a discussion, and nothing moves fast anymore.โ€

As teams grow, design stops being a clear direction and becomes a negotiation. Different opinions, no shared logic, and no system to fall back on. Progress slows, not because people disagree, but because there is no common ground.

Friction

โ€œEvery design decision turns into a discussion, and nothing moves fast anymore.โ€

As teams grow, design stops being a clear direction and becomes a negotiation. Different opinions, no shared logic, and no system to fall back on. Progress slows, not because people disagree, but because there is no common ground.

Outdated design

โ€œWeโ€™ve grown a lot, but the product still feels like an early version.โ€

Outdated design

โ€œWeโ€™ve grown a lot, but the product still feels like an early version.โ€

Outdated design

โ€œWeโ€™ve grown a lot, but the product still feels like an early version.โ€

Design evolves constantly as user expectations change. What felt modern a few years ago can quickly start to feel dated. When the visual experience doesnโ€™t keep up, the product begins to feel older than it actually is. Updating the design helps the product stay relevant, credible, and aligned with what todayโ€™s users expect.

Outdated design

โ€œWeโ€™ve grown a lot, but the product still feels like an early version.โ€

Design evolves constantly as user expectations change. What felt modern a few years ago can quickly start to feel dated. When the visual experience doesnโ€™t keep up, the product begins to feel older than it actually is. Updating the design helps the product stay relevant, credible, and aligned with what todayโ€™s users expect.

Our expertise

Our expertise

Our expertise

From early traction to major growth milestones, these are the results the products we designed have achieved.

From early traction to major growth milestones, these are the results the products we designed have achieved.

From early traction to major growth milestones, these are the results the products we designed have achieved.

From early traction to major growth milestones, these are the results the products we designed have achieved.

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Raised and earned by companies we built for

Raised and earned by companies we built for

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Products shipped across SaaS, AI, fintech, and marketplace platforms

Products shipped across SaaS, AI, fintech, and marketplaces

Products shipped across SaaS, AI, fintech,and marketplaces

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Of clients come back after the first project

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Screens designed and shipped across platforms

Technology partner for Ridgerunner

Technology partner for Ridgerunner

Technology partner for Ridgerunner

Building a new Operating System for the outdoor industry

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prospects who signal interest after seeing the product demo.

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engagement boost from new users dropping other platforms to join Ridgerunner

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faster product to market launch time due to first-pass designs and smart dev handoff

A phone standing on a table and showing a website interface

We designed a full-scale e-commerce platform that bridges the gap between technology and outdoor culture. The product now serves hundreds of sellers and buyers, including teams that chose it over competing solutions.

A phone standing on a table and showing a website interface

We designed a full-scale e-commerce platform that bridges the gap between technology and outdoor culture. The product now serves hundreds of sellers and buyers, including teams that chose it over competing solutions.

A phone standing on a table and showing a website interface
We designed a full-scale e-commerce platform that bridges the gap between technology and outdoor culture. The product now serves hundreds of sellers and buyers, including teams that chose it over competing solutions.
We designed a full-scale e-commerce platform that bridges the gap between technology and outdoor culture. The product now serves hundreds of sellers and buyers, including teams that chose it over competing solutions.
$2M+ Raised (Pre-seed)
$2M+ Raised (Pre-seed)

"Nuova got us from a rough idea to a launch ready product in 12 weeks and 400 users sign ups on launch day"

โ€œYou built a software solution that is intuitive, it looks good, it's clean. So now we've went from just having a beachhead customer to customers in all three sectors either signing up or wanting to sign up.โ€

A smiling man in an outdoor landscape

Adam Gifford

Adam Gifford

CEO @Ridgerunner

0:00/1:34

Why us

Clients choose to work
with us because

Integrated, not outsourced

Strategy, product design, and execution aligned from day one. No fragmented teams or broken context.

Senior expertise only

You work directly with experienced operators. No layers, no juniors practicing on your runway.

End-to-end deliverables

Strategy, design, and execution aligned until itโ€™s live and driving results.

Built for long-term impact

We embed, iterate, and evolve with your product. We work alongside you to ship the best version of your product.

B2B tech focused expertise

Roadmaps, investors, users, conversion and pressure. We design for traction, not aesthetics.

High-end design

We deliver premium, fully custom design built to modern industry standards.

How it works

How it works

Results in days, not months.

Working together starts in days, not months.

Intro to shipped in days. Daily updates on Slack, Loom walkthroughs, and check-ins on Google Meet, so you're never left guessing.

Intro to shipped in days. Daily updates on Slack, Loom walkthroughs, and check-ins on Google Meet, so you're never left guessing.

Tell us what you're building

Tell us what you're building

We learn your goals and context, then agree on what to tackle first. No long discovery phase.

Get set up with our senior team

Get set up with our senior team

We open a shared Slack channel, lay out the tasks, and get to work. You'll always know what's in progress, what's next.

Review progress as it develops

Review progress as it develops

Work is shared continuously, so you can react, make decisions, and give feedback.

Ship and keep going

Ship and keep going

Once a priority is ready, we pick up the next one. Same team, same context, new focus.

We cover the entire product journey across web, mobile, and complex platforms.
We cover the entire product journey across web, mobile, and complex platforms.
SaaS platforms
Mobile applications
Web applications
MVPs
Product redesigns
Development
Design for complex dashboards, admin panels, and workflow-driven tools. We help teams structure large amounts of information so users can make decisions quickly and without confusion.
SaaS platforms
Mobile applications
Web applications
MVPs
Product redesigns
Development
Design for complex dashboards, admin panels, and workflow-driven tools. We help teams structure large amounts of information so users can make decisions quickly and without confusion.

Hear it from our clients

Hear it from our clients

Hear it from our clients

Whatever youโ€™re building,
youโ€™re in the right place

Fintech

โ€œThey have been instrumental in creating our website and SaaS platform, which now serves over 13,000 clients and we have been utilising for over 3 years now. They are a responsive and communicative .They invested energy in understanding our specific requirements and objectives, and have transformed our vision into reality."

Anemarie Fabian

Co-founder @SOLO

3 years

collaboration, from MVP to scale

$3M+

annual revenue

13,000+

monthly active B2B clients

Fintech

โ€œThey have been instrumental in creating our website and SaaS platform, which now serves over 13,000 clients and we have been utilising for over 3 years now. They are a responsive and communicative .They invested energy in understanding our specific requirements and objectives, and have transformed our vision into reality."

Anemarie Fabian

Co-founder @SOLO

3 years

engagement, from MVP to scale

$3M+

annual revenue

13,000+

monthly active B2B clients

A blurry effect image of people walking through a room

Depth over output

Designed across complexity, not just interfaces

Our work spans:

  • Multi-role SaaS platforms with dense workflows

  • Fintech products where trust and comprehension are critical

  • AI products that require careful explanation and control

  • Marketplaces balancing multiple user types and incentives

  • Internal tools where efficiency directly affects operations

Designing these products requires more than visual skill. It requires understanding how users think, how teams build, and how businesses operate under pressure.

Because of this, we focus on structure, decision-making, and systems rather than isolated screens.

A blurry effect image of people walking through a room
A blurry effect image of people walking through a room

Direct founder collaboration

Founder to founder collaboration

Every product design engagement at Nuova is led by senior designers who work directly with founders and product leaders, taking responsibility for outcomes, challenging assumptions, and pushing products beyond what feels safe when necessary.

This model allows us to:

  • Identify problems early

  • Make informed tradeoffs

  • Move faster without sacrificing judgment

  • Keep design aligned with business priorities

Founders work with us because they need experience at the table, not just production capacity.

A blurry effect image of people walking through a room
A blurry effect image of people walking through a room
A blurry effect image of people walking through a room

Our full list of services

Strategy, design, and code all under one roof.

(01) Strategy not guesswork

(02) Brand that earn trust

(03) Website that converts

(04) Product that keeps users

Strategy
Strategy

Strategy before pixels

We map your positioning, audience, and signals before a single pixel moves so every design decision serves growth, not guessing.

Branding
Branding

Building trust with your audience

From brand identity design to visual systems and brand guidelines, we help businesses define how they look, communicate, and present themselves across digital and physical touchpoints.

Website design
Website design

Your website is either your best salesperson or your biggest liability.

We design and build sites that communicate what you do instantly, position you in the right category, and move the right people to act.

Product UI/UX
Product UI/UX

From first click to long-term retention.

A product that works isn't enough. It needs to feel trustworthy, intuitive, and consistent. We design the flows, systems, and interfaces that make users stay from onboarding to daily use.

All design needs handled in one place by one in-house senior team

Frequently
asked questions

Frequently
asked questions

How is this different from hiring a freelancer or another agency?
icon

Freelancers deliver screens without strategy. Traditional agencies design but don't build โ€” you still need to find someone to code it. We own everything end to end: strategy, brand, UX, website, and frontend code. One team, designed and shipped. And we stay to keep it aligned as you grow.

Do you only work with funded startups?
icon

We work with founders who've validated demand and have the resources to invest in design properly. You don't need a Series A โ€” but you need a real product with real traction and the commitment to build something serious. If you're at the idea stage looking for the cheapest way to test, we're probably not the right fit yet.

How long does a typical project take?
icon

An investor-ready transformation typically takes 4-8 weeks. A full product redesign with brand and website is 8-12 weeks. Nuova Oneโ„ข is month-to-month with no fixed end date. We'll scope the timeline on the strategy call.

Do you handle development or just design?
icon

Both. We design and build. Websites are shipped live on Framer or custom frontends. Product interfaces are built with production-ready frontend code. What we design is what gets shipped โ€” no handoff to a separate dev team. That's what makes the alignment hold.

What if I'm not sure what I need yet?
icon

That's exactly what Nuova Clarityโ„ข is for. A 1-2 week audit that shows you what's broken, what it's costing you, and what to fix first. You walk away with a clear roadmap โ€” actionable whether you work with us afterward or not. Or book a free strategy call and we'll point you in the right direction in 30 minutes.

What industries do you work with?
icon

SaaS, AI, fintech, marketplaces, and other complex tech products. The common thread isn't the industry โ€” it's the situation: product has traction, design doesn't match the company's ambition, and it's costing you deals, funding, or conversions.

What does the strategy call look like?
icon

A focused, no-pressure 30-minute conversation with Robert. We'll look at your brand, product, and website through the lens of what's costing you โ€” and map out the fastest path forward. If we can help, we'll tell you how. If we can't, we'll tell you that too. No pitch. No follow-up spam.

I've been burned by agencies before. Why should I trust you?
icon

We hear this a lot. The short answer: 95% of our clients come back after the first project, and 85% of partnerships go past 6 months. The longer answer: we don't just design and disappear. We design, build, ship, and stay. The same senior team works with you from day one โ€” no junior handoffs, no account managers between you and the work. Book the call and you'll feel the difference in the first 10 minutes.

How is this different from hiring a freelancer or another agency?
icon

Freelancers deliver screens without strategy. Traditional agencies design but don't build โ€” you still need to find someone to code it. We own everything end to end: strategy, brand, UX, website, and frontend code. One team, designed and shipped. And we stay to keep it aligned as you grow.

Do you only work with funded startups?
icon

We work with founders who've validated demand and have the resources to invest in design properly. You don't need a Series A โ€” but you need a real product with real traction and the commitment to build something serious. If you're at the idea stage looking for the cheapest way to test, we're probably not the right fit yet.

How long does a typical project take?
icon

An investor-ready transformation typically takes 4-8 weeks. A full product redesign with brand and website is 8-12 weeks. Nuova Oneโ„ข is month-to-month with no fixed end date. We'll scope the timeline on the strategy call.

Do you handle development or just design?
icon

Both. We design and build. Websites are shipped live on Framer or custom frontends. Product interfaces are built with production-ready frontend code. What we design is what gets shipped โ€” no handoff to a separate dev team. That's what makes the alignment hold.

What if I'm not sure what I need yet?
icon

That's exactly what Nuova Clarityโ„ข is for. A 1-2 week audit that shows you what's broken, what it's costing you, and what to fix first. You walk away with a clear roadmap โ€” actionable whether you work with us afterward or not. Or book a free strategy call and we'll point you in the right direction in 30 minutes.

What industries do you work with?
icon

SaaS, AI, fintech, marketplaces, and other complex tech products. The common thread isn't the industry โ€” it's the situation: product has traction, design doesn't match the company's ambition, and it's costing you deals, funding, or conversions.

What does the strategy call look like?
icon

A focused, no-pressure 30-minute conversation with Robert. We'll look at your brand, product, and website through the lens of what's costing you โ€” and map out the fastest path forward. If we can help, we'll tell you how. If we can't, we'll tell you that too. No pitch. No follow-up spam.

I've been burned by agencies before. Why should I trust you?
icon

We hear this a lot. The short answer: 95% of our clients come back after the first project, and 85% of partnerships go past 6 months. The longer answer: we don't just design and disappear. We design, build, ship, and stay. The same senior team works with you from day one โ€” no junior handoffs, no account managers between you and the work. Book the call and you'll feel the difference in the first 10 minutes.

How is this different from hiring a freelancer or another agency?
icon

Freelancers deliver screens without strategy. Traditional agencies design but don't build โ€” you still need to find someone to code it. We own everything end to end: strategy, brand, UX, website, and frontend code. One team, designed and shipped. And we stay to keep it aligned as you grow.

Do you only work with funded startups?
icon

We work with founders who've validated demand and have the resources to invest in design properly. You don't need a Series A โ€” but you need a real product with real traction and the commitment to build something serious. If you're at the idea stage looking for the cheapest way to test, we're probably not the right fit yet.

How long does a typical project take?
icon

An investor-ready transformation typically takes 4-8 weeks. A full product redesign with brand and website is 8-12 weeks. Nuova Oneโ„ข is month-to-month with no fixed end date. We'll scope the timeline on the strategy call.

Do you handle development or just design?
icon

Both. We design and build. Websites are shipped live on Framer or custom frontends. Product interfaces are built with production-ready frontend code. What we design is what gets shipped โ€” no handoff to a separate dev team. That's what makes the alignment hold.

What if I'm not sure what I need yet?
icon

That's exactly what Nuova Clarityโ„ข is for. A 1-2 week audit that shows you what's broken, what it's costing you, and what to fix first. You walk away with a clear roadmap โ€” actionable whether you work with us afterward or not. Or book a free strategy call and we'll point you in the right direction in 30 minutes.

What industries do you work with?
icon

SaaS, AI, fintech, marketplaces, and other complex tech products. The common thread isn't the industry โ€” it's the situation: product has traction, design doesn't match the company's ambition, and it's costing you deals, funding, or conversions.

What does the strategy call look like?
icon

A focused, no-pressure 30-minute conversation with Robert. We'll look at your brand, product, and website through the lens of what's costing you โ€” and map out the fastest path forward. If we can help, we'll tell you how. If we can't, we'll tell you that too. No pitch. No follow-up spam.

I've been burned by agencies before. Why should I trust you?
icon

We hear this a lot. The short answer: 95% of our clients come back after the first project, and 85% of partnerships go past 6 months. The longer answer: we don't just design and disappear. We design, build, ship, and stay. The same senior team works with you from day one โ€” no junior handoffs, no account managers between you and the work. Book the call and you'll feel the difference in the first 10 minutes.

Book a 30-min call

The month will pass anyway. Important work can either still be sitting there, or already be moving.

Book a 30-minute call with Robert and letโ€™s see what we can move forward together.

"They delivered exactly what we needed on time, every time. Unlike other teams we've worked with, Nuova didnโ€™t miss or forget anything. They understood our needs from the start and executed with precision. Their responsiveness and attention to detail saved us a lot of back-and-forth."

Kinga Orosz

Project manager @ Bungalow Net Group

Book a 30-min call

The month will pass anyway. Important work can either still be sitting there, or already be moving.

Book a 30-minute call with Robert and letโ€™s see what we can move forward together.

"They delivered exactly what we needed on time, every time. Unlike other teams we've worked with, Nuova didnโ€™t miss or forget anything. They understood our needs from the start and executed with precision. Their responsiveness and attention to detail saved us a lot of back-and-forth."

Kinga Orosz

Project manager @ Bungalow Net Group

Book a 30-min call

The month will pass anyway. Important work can either still be sitting there, or already be moving.

Book a 30-minute call with Robert and letโ€™s see what we can move forward together.

"They delivered exactly what we needed on time, every time. Unlike other teams we've worked with, Nuova didnโ€™t miss or forget anything. They understood our needs from the start and executed with precision. Their responsiveness and attention to detail saved us a lot of back-and-forth."

Kinga Orosz

Project manager @ Bungalow Net Group

Book a 30-min call

The month will pass anyway. Important work can either still be sitting there, or already be moving.

Book a 30-minute call with Robert and letโ€™s see what we can move forward together.

"They delivered exactly what we needed on time, every time. Unlike other teams we've worked with, Nuova didnโ€™t miss or forget anything. They understood our needs from the start and executed with precision. Their responsiveness and attention to detail saved us a lot of back-and-forth."

Kinga Orosz

PM @ Bungalow Net Group

Start small

Start small

Explore before you commit

Free email course

The 5 design decisions that separate funded companies from forgotten ones. Real projects. Real outcomes. One email per day for 5 days.

In 5 days, you'll know:

Where your product is leaking trust and revenue

What investors actually see when they Google you

The design decisions that turn traction into deals

Free email course

The 5 design decisions that separate funded companies from forgotten ones. Real projects. Real outcomes. One email per day for 5 days.

In 5 days, you'll know:

Where your product is leaking trust and revenue

What investors actually see when they Google you

The design decisions that turn traction into deals

Nuova Clarityโ„ข Audit

$2,500

$2,500

Something's off but you can't pinpoint what. A 1-2 week diagnostic that shows you exactly what's broken, what it's costing you, and what to fix first.

A focused diagnostic that maps:

A focused diagnostic that maps:

Where your brand, website, and product are leaving money on the table

Where your brand, website, and product are leaving money on the table

What to fix first for the biggest revenue impact

What to fix first for the biggest revenue impact

A clear roadmap actionable whether you work with us or not

A clear roadmap actionable whether you work with us or not