Lumexo
Rebuilding a failed trading product into a high-performing platform ready for market launch.
Rebuilding a failed trading product into a high-performing platform ready for market launch.
IMPACT
REDESIGN TO LAUNCH IN 6 weeks
Industry
WEB3
Growth stage
SEED
Duration
2 months
Challenge
Lumexo had already spent over $50,000 on a design from another agency. The problem: their dev team couldn't build it. The previous work was essentially an image in a Figma file with no usability standards, no development guidelines, and broken user flows. After reviewing everything together, we agreed it was faster to start from scratch than to fix what was already broken.
Strategy
Brand
Website
Product
Outcome
Challenge
Lumexo had already spent over $50,000 on a design from another agency. The problem: their dev team couldn't build it. The previous work was essentially an image in a Figma file with no usability standards, no development guidelines, and broken user flows. After reviewing everything together, we agreed it was faster to start from scratch than to fix what was already broken.
Strategy
We mapped the core platform flows, the target audience, and how traders would actually use the product. Being a trading platform, mobile responsive design was critical, so many screens were designed mobile first. We defined the architecture and key workflows before touching any design.
Brand
Lumexo decided to go beyond a refresh. We created a new identity from scratch: logo, color palette, and typography that captured the energy of a modern trading platform and the future of web3. Fast, precise, and trustworthy.
Website
We designed a 5-page marketing website using the platform's core screens and features. The main page focused on conversion while secondary pages covered specific interests in depth. The site gave Lumexo the presence it needed to enter the market.
Product
We rebuilt the entire platform from the ground up. Trading flows, portfolio management, analytics dashboards, and data visualization, all designed with production in mind. Every component was modular and developer-friendly. We created a scalable design system so the dev team could implement without ambiguity.
Outcome
Dentprice launched with a complete product ecosystem: a live marketplace, native mobile apps on both platforms, a fully functional web platform for clinics, and a marketing website ready to acquire users on both sides. From concept to production-ready healthcare marketplace, built end to end by one team.
Our partnership proved that the right design direction can save months of rework and rebuild confidence.
Our partnership proved that the right design direction can save months of rework and rebuild confidence.
Our partnership proved that the right design direction can save months of rework and rebuild confidence.
What our client said
"We approached Nuova with a project that had been poorly designed by another team, with bad UX, hard to use logic, and tough to implement, costing us over $50,000 in wasted design and missed market opportunity.
In 6 weeks, they delivered a launch-ready trading platform with clear flows, a design system, and zero wasted time. They turned failure into a product we could trust. I’m genuinely impressed with their UI/UX expertise and very happy with the results.
Alex
Alex
Founder @Lumexo
Impact
Launch-ready product delivered in 6 weeks
Clear UX and strong system foundation
High internal adoption , product finally aligned with the team’s vision
Launch-ready product delivered in 6 weeks
Clear UX and strong system foundation
High internal adoption , product finally aligned with the team’s vision
What our client said
"We approached Nuova with a project that had been poorly designed by another team, with bad UX, hard to use logic, and tough to implement, costing us over $50,000 in wasted design and missed market opportunity.
In 6 weeks, they delivered a launch-ready trading platform with clear flows, a design system, and zero wasted time. They turned failure into a product we could trust. I’m genuinely impressed with their UI/UX expertise and very happy with the results.
Alex
Alex
Founder @Lumexo
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Book a call
Great products don't happen by accident. Neither does finding the right partner. Book a call.
Your strategy call is a chance to:
Pinpoint what's blocking your growth
How design can directly support growth
Whether we're the right fit and if we're not, we'll tell you
5.0 RATING
REVIEWED ON
Book a call
Great products don't happen by accident. Neither does finding the right partner. Book a call.
Your strategy call is a chance to:
Pinpoint what's blocking your growth
How design can directly support growth
Whether we're the right fit and if we're not, we'll tell you
5.0 RATING
REVIEWED ON
Book a call
Great products don't happen by accident. Neither does finding the right partner. Book a call.
Your strategy call is a chance to:
Pinpoint what's blocking your growth
How design can directly support growth
Whether we're the right fit and if we're not, we'll tell you
5.0 RATING
REVIEWED ON
Book a call
Great products don't happen by accident. Neither does finding the right partner. Book a call.
Your strategy call is a chance to:
Pinpoint what's blocking your growth
How design can directly support growth
Whether we're the right fit and if we're not, we'll tell you
5.0 RATING
REVIEWED ON
