Nuova | Integrated UI/UX partnership for startups with a bold vision

Empowering business owners:

Redefining digital accounting in Romania

Empowering business owners:

Redefining digital accounting

in Romania

Empowering business owners: Redefining digital accounting in Romania

Client

SOLO Fintech

Engagement

3 years

Year

2021-2024

Scope of work

Brand | Website | Product

PROJECT OVERVIEW

SOLO is a groundbreaking start-up that is revolutionizing digital accounting services for freelancers and registered sole traders in Romania.

As the first company to offer this specialized service in the country, SOLO is setting new industry standards with its innovative, efficient, and user-friendly solutions tailored to the needs of independent professionals.

$3.2M

Yearly revenue

10k+

Monthly recurring clinets

350+

Screens designed

WEBSITE

Over 3 years, we developed SOLO’s website in 3 main stages based on their startup growth perfectly adapting it to fit every stage needs.

Initially, we created a landing page to validate their business idea. As interest grew, we expanded it to a 5-page site. With rapid growth to over 10,000 monthly subscribers, we redesigned the site, scaling it to 30+ pages, featuring custom designs, landing pages for each audience and tool they have and templates for flexibility. We also implemented a component-based design system, allowing the SOLO team to easily add new pages and adapt the site for future growth.

PLATFORM

Designing SOLO's app was a pivotal, ongoing effort. We started with an MVP to validate the concept, and it has since expanded to hundreds of screens.

To ensure scalability, we created a design system for easy page creation. With over 60% of users on mobile, we prioritized a mobile-first approach. The app also includes custom flows for KYC and internal accounting, enhancing user functionality.